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The “Why It’s Wow” factor of this product lies in its revolutionary award-winning waterproofing technology. This Color Wow Dream Coat Extra Strength technology effectively blocks out humidity while sealing in moisture, ensuring that sleek, straight hairstyles do not revert to their naturally curly or frizzy state. Moreover, the formula delivers a silky, glass-like finish that is incredibly resistant to frizz. Enhanced with heat protectants, it gets activated with heat, providing an added layer of protection during styling. Despite its powerful performance, the ultra-light spray feels virtually weightless on the hair. As an added advantage, it’s economical, with results enduring through 3-4 shampoo sessions.
1. Shampoo, condition, and towel dry.
2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.
3. Requires blow-drying with tension to activate.
4. For best results, use every three to four shampoos.
BEST FOR HAIR TYPES
Color Wow Dream Coat Extra Strength is for extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair.
