To keep their hair strong and healthy women in Japan used to bathe it in rice water. This was the water left over after cooking or soaking rice in.
Rice water is again a popular and on trend beauty ingredient thanks to its minerals and high amino acid content.
shu uemura’s new izumi tonic product is applied to the scalp and hair to leave it feeling fuller and stronger. It is infused with rice water and ceramides for a watery, lightweight texture with powerful anti-breakage qualities leaving hair 10 times stronger*.
After using the product for 28 days, more beautiful hair is revealed. The hair looks healthier & shiny and feels silky and smooth.
*instrumental test: non conditioning shampoo + izumi tonic vs. non conditioning shampoo only
How To Use:
Apply to clean wet hair by spraying from the scalp to the tips then massage. Do not rinse it out, instead blow-dry the hair.
On mid-length hair 12 sprays are recommended while for use on long hair 20 sprays are recommended.