Great British Hairdresser launches on E4 with celebrity and session hairstylist James Brown

Session hairstylist James Brown searches for Britain’s Greatest Hairdresser
E4 have teamed up with one of London’s celebrity hairstylists James Brown, to find the best hairdressing talent that can make the transition from the salon floor to taste life as a top celebrity session stylist and shoot a front cover and shoot an A list celebrity for Glamour Magazine
Great British Hairdresser is a brand new 10 part series on E4, that will search the UK to find exciting new hairdressing talent. James Brown said: I always wanted to be a hairdresser. From a young age I was motivated by the challenge of creating a new hairstyle, and making someone look and feel fabulous. I love the discipline of working in the salon, out on shoots and shows, and also with celebrities and supermodels.
“There is a lot of skill and technique required with hair cutting and this is something I will be looking out for especially here in the UK, we have a great history of producing talented fashion designers, photographers and stylists. I am looking forward to creating that same focus and success with our hairdressing talent.”
The chosen ten contestants who make it through will then live and work together in a spectacular London location as they compete in a series of high-profile hair assignments designed to test their skills.
Each week one stylist will leave the programme until James is left with his Great British Hairdresser who wins the opportunity to style an A-list celebrity and of working alongside James.
The series was commissioned by Kate Teckman, Channel4 Features Editor, for E4.
Kate said: “Hair doesn’t get bigger than this! James is a formidable talent in the world of hairdressing and he’s also hugely entertaining to watch so we’re very excited to be working with him on Great British Hairdresser. It’s a show that will be packed with style, drama and celebrity guests which makes it the perfect proposition for the E4 audience.”
Paul Mortimer, Acting Head of E4, added: “We’re thrilled that in green-lighting Great British Hairdresser, E4 has begun its foray into non-scripted prime time event series. This programme, along with others to be announced, will be a feature of our 2011 schedule as we embark on life without Big Brother.”
James Brown is the celebrity hair stylist with an appointment book that includes Kate Moss, Gwyneth Paltrow and Sarah Jessica Parker.
Kay McIntyre owner of salon group McIntyres Dundee,Scotland and ‘Scottish Hairdresser of the Year’ commented ‘anything that showcases the hairdressing industry’s creativity and highlights the merits of hairdressers and is entertaining is sure to capture the imagination of the UK hairdresser as well as the general public, its great to see hairdressing get this level of exposure through the media , good luck James and well done Channel 4 I llok forward to seeing the rest of the series, It would be great to see some of the British Hairdressing Award winners’ talent put to this test! Great British Hairdresser is being produced by Splash Media.

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