Wella Trendvision Campaign Leads With mcIntyres Salons Look

Wella have just made a last call announcement for entries for their Trendvision Award 2021 competition with a winning look by mcIntyres Salons’ Sophie Kinloch fronting the campaign.

Sophie won ‘Bronze Global Artist of The Year’ in March 2020 at the Wella International Trend Vision Awards, a global hairdressing competition and showcase annual event. Her winning look has now been used by Wella in their campaign this year, quite the compliment.

Sophie also appears in their promotional video, alongside other past winners, encouraging stylists to enter and sharing their experience of the process and benefits to their profile.

mcIntyres Salons has enjoyed a lot of success in the Wella TrendVision competition with various stylists winning over the years. Most recently Radoslaw Lewandowski was a Silver winner in the Colour Specialist Category at the TrendVision Award 2020 Digital UK & Ireland Final.