Already proudly showing your grey? mcIntyres Salons has a new treatment for you from Wella to make the most of those gorgeous locks.
Stemming from the lack of hair care options during the pandemic, more woman have opted to keep their grey on show and are now seeking ways to care for and enhance it. A a host of celebrities were seen flaunting their grey on the recent Cannes red carpet, and an article in STELLA magazine noting the movement’s growth while Glamour magazine says it’s ‘the new way to transition your hair’.
The new treatment from Wella is Silver glow. It is a new oxidative silver revitalising treatment, for naturally grey hair. Now, having naturally grey hair means you can do more than just a have a haircut. It’s quick and convenient with no commitment. Silver Glow comes in 7 grey toners which mimic the natural hues of beautiful grey hair. It uses a low volume activator, to ensure result are free of lift and damage and leaves the hair feeling soft and manageable.
Asked about the product Kay McIntyre said, “I’ve played around with this product, it really enhances natural grey hair. You can intermix it too to add dimension in the hair for contrast. The tones and condition of the hair is absolutely beautiful! I love how quick and non committal it is.”
In STELLA magazine’s article they noted “A survey by L’Oréal Paris, conducted with Salon Tracker UK, revealed that 47 per cent of women are embracing their grey hair, while Wella found that one in three women with naturally grey hair have already done so, to ‘age fearlessly’. Google searches for ‘natural grey hair’ are up 67 per cent year-on-year, while Pinterest saw a 50 per cent increase in searches for ‘grey highlights’ during the summer months.”
As with so much the Sex And The City girls’ are also to be found spearheading this trend with both Sarah Jessica Parker and Cynthia Nixon spotted with grey hair during filming for the 2021 return of the show. Their influence along with others fashionistas like Sarah Harris, DeputyEditor at British Vogue, who was featured Dove’s Real Beauty campaign and has been naturally grey since the age of 16.